What are some of the factors that attract you to a restaurant? A strong reputation may pique ones curiosity - or perhaps an advertised promotion, a striking exterior, or even the scents from the kitchen. But, besides a variety in marketing messages to persuade a future customer, the most concise outline of a restaurant's marketing plan is... the menu. Industry experts have defined four key elements in a restaurant: the menu, the employees, point-of-purchase promotions, and knowing your customer. Of these four elements, the menu is the place to begin, as the menu is the purest form of a restaurants strategic marketing plan.
An effectively designed menu entices customers to buy the items you want. This is achieved by strategically engineering the menus layout, design, format, graphics and price points to stimulate the selection of highly profitable items.
The most powerful menus are those that can successfully weave important factors into a presentation that drives home a restaurant's message in a matter of minutes.
PRINCIPLES OF FOCUS:
· Pricing for Power
· Spreads that Sell
· Signaling Specials
· Delectable Descriptions
· Importance of Image
· Grand Design of Good Communication
A restaurant's success is largely based on the strength of their menu. An IT organization's success can be based on the same concept, but surprisingly - many IT organizations fail to establish a menu that sells the value IT can bring to an organization, or in other words, an IT Service Catalogue.
Learn from restaurants. They communicate 'what they have' in a way that really attracts people. Do you?
